The film was created by the USGS Multi-Hazards Demonstration Project in cooperation with the Designmatters program at Art Center to depict the physical, social, and economic consequences of the most comprehensive earthquake scenario ever created. The film gives the viewers a sense of what will be happening and inspires them to prepare and mitigate for a faster recovery. The premise underlying the film is that design is a powerful catalyst that can bridge the divide between scientific understanding about damaging quakes, and the ability of the public to feel empowered and to change their behavior in terms of preparedness.