Brian Campbell: And Mariana, how are you connected
to the Great Southern California ShakeOut?
Mariana Amatullo: Well, Art Center College of Design is
one of the organizations that is part of the Steering
Committee of the Great Southern California ShakeOut so
we've been involved from day one, in conceptualizing
this initiative. And within the initiative, the program
that we've launched, the L.A. Earthquake Get Ready Project
is much an alignment and a component of the
Great Southern California ShakeOut.
And how are you and the Art Center utilizing the
science behind the scenario?
Well the science behind the scenario is really a
foundational component of all of the communications
work we've done for this project. Our role within the
Great Southern California ShakeOut as an institution
of designers and creative leaders is really to look
at how we can translate the science for the lay person
and how can we maximize the amazing research and information
we have from the scientific community and make it engaging,
make it relevant to the everyday person. And that has been
the challenge and that has been this area of this weak link
that we observed always between the knowledge and
the public and how do we bridge that.
OK. So what does it mean to you that this scenario
is based on real science?
Well, you know, everything we do at Art Central College
of Design, and through this initiative designmatters
that is the umbrella initiative leading the L.A. Earthquake
Get Ready Project is to rely on strategic partners that
have complimentary expertise from us. So whether it is
science, whether it's public health, whether it is
foreign policy, any project we take up, like this one,
we are engaging these partners with a hard science,
with a hard research and making it the foundation of any
communication project we do. So the rigor of this hard science,
of this scenario means a lot to us because we are looking
at that as the cue, as the starting point to build upon and from.
OK. And Mariana, what about the Great Southern California
ShakeOut Scenario and you're role in it that inspires you the most?
Well, really it's been fantastic to develop all of the
relationships I've had through this project.
With people like Dr. Lucy Jones, and other scientists and
get to know them over these last couple of years as we've
been developing this project. They have been key advisers
and contributors to the work we have led for the Great
Southern California ShakeOut. This includes a source book
for which a lot of them have done interviews or essays or,
this also includes a lot of their perspective, has informed
public awareness messaging, we've developed here at Art
Center and is informing the public civic event, the Get Ready
Rally, that culminates ShakeOut week, November 14th.
So it's been very inspiring to really understand and hear from
them over and over again the significance of this study.
And what's been personally very inspiring to me is that this
scenario is really painting a very comprehensive picture, not
only of the short-term but the long-term impact that
catastrophic quake will have in our communities. So getting
to learn about the mechanisms of and steps we can take now
to fare better when this occurs, has been a very empowering
experience for me personally.
Well I think I would love to talk very briefly about the
different components of the Art Center contribution to the
Great Southern California ShakeOut and these are again, a
source book, that brings together some of the latest research
and opinions and perspectives from the science community,
their emergency management community, that this book also
brings together, visual interpretations of earthquakes and
leading excerpts from fiction writers like John Gideon.
We are also very excited to launch after the drill on
November 14 After Shock and this is an online game that
is looking at the phenomenon of new social networks through
digital media. And is based on the ShakeOut Scenario and
will allow players over the span of three weeks starting
November 13 to have to practice and cope with different
kind of missions that will be issued daily that will allow
them to experience the communities of Southern California
after this large quake ;and how they might need to navigate
in an environment with infrastructure that will be
compromised and many other limitations and constraints.
So this is a very exciting component of ShakeOut, the After
Shock game, and it's been made possible by partnership between
Art Center, USGS, and the Institute for the Future in Palo
Alto and we're looking at learning from the behavior and
the practices of users with this game. We're excited.
That sounds wonderful. So how can citizens play
After Shock and access that website?
If you want to be part of this very exciting experiment
looking at hard science becoming alive and really platform
that is taking the new technology, the new social media,
log on to www.aftershock.net and do it sometime after October 20th.
They will be able to register for this online simulation
that will start on November 13th. And we are really looking
forward to having players from all different counties of
Southern California. To have this experience really gets you
be part of this missions, gets you form communities; it will
be a very engaging platform. And we want to hear you stories.
The simulation is all about understanding from the community.
What does this information from a science perspective mean?
How do you make it alive?
How do you make it useful for you and your family?
So we look forward to capturing that those experiences and telling your stories
Alright Thank you Mariana!
Thank you